We developed an Above-the-line campaign for the Yellow Pages directory that put the emphasis on the incredible variety of products and services to which they can connect you.
We created TV stings, individually tailored to fit a variety of DStv channels and shows.
From the Food Network to Discovery Channel, there were 26 unique stings in total.
Additionally, the campaign was spread through live sport broadcasts,
magazine publications, websites and social media.
15 sec TV stings
For a complete collection of Yellow Pages TV stings and squeeze backs, visit their Youtube channel:
LIVE SPORT SQUEEZE BACKS
Magazine 1/4 page print ads were created for a variety of publications.
Ads were placed in specific sections that they relate to, e.g the D.I.Y section, food & cooking section, fashion column & health fitness sections.