Vuse vape devices

Rebranding from twisp to vuse

The Twisp E-cigarette brand was recently purchased by the international Vaping brand, Vuse.

I had the opportunity to rebrand the Twisp brand as part of the VML Johannesburg team,

twisp.jpeg
Arrow.png
VuseLogoBlk.png

Creative language

The most important aspect of the Vuse brand is its incredible range of flavours. We wanted to create icons that highlight this wide range, whilst making it easy for first time user to access and discern from each other. We decided to create origami shapes to represent each flavour.

Watermelon.png
Vanilla.png
tobacco.png
Strawberry.png
Mized-Berry.png
cucumber.png
Mango.png
Mint.png
Cherry.png

Crisp Watermelon

Vanilla Medley

Rich Tobacco

Strawberry

Mixed Berry

Cucumber Mix

Iced Mango

Crisp Mint

Dark Cherry

PACKAGING

These distinctive origami shapes were also applied to the packaging.

32850 Vuse ePod Origami - Crisp Watermel
32850 Vuse ePod Origami - Vanilla Medley
32850 Vuse ePod Origami - Rich Tobacco -
32850 Vuse ePod Origami - Original Straw
32850 Vuse ePod Origami - Berry Mix - 18
32850 Vuse ePod Origami - Cucumber Mix -
32850 Vuse ePod Origami - Iced Mango - 3
32850 Vuse ePod Origami - Crisp Mint - 1
32850 Vuse ePod Origami - Dark Cherry -

Crisp Watermelon

Vanilla Medley

Rich Tobacco

Strawberry

Mixed Berry

Cucumber Mix

Iced Mango

Crisp Mint

Dark Cherry

VIDEO

We used these shapes as holding devices for the flavour names and combined them with a background made up of "visual shards" that helps to further inform the viewer about what flavour it is.

Flavour-based PRINT & ONLINE

Watermelon.png
Vanilla.png
Tobacco.png
Strawberry.png
Mixwd-berries.png
Mint.png
Dark-Cherry.png
Cucumber.png
Mango.png

Generic Print

Our task was to create a generic look that "celebrates the vast array of flavours" available from the Vuse brand in one, single image.

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WEB

We used the website to slowly introduce Twisp users to the new products and look over a 1-month period.

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SOCIAL Media

For social media we shifted the focus back onto highlighting the vast array of flavours available from Vuse. We created a visual grid for Instagram that connects all the flavours available into one, unified image.

 

We also created a variety of videos for Facebook & Twitter that focusses on showcasing the variety of different Vuse flavours.

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Instagram page

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Facebook page