Vuse vape devices
Rebranding from twisp to vuse
The Twisp E-cigarette brand was recently purchased by the international Vaping brand, Vuse.
I had the opportunity to rebrand the Twisp brand as part of the VML Johannesburg team,
Creative language
The most important aspect of the Vuse brand is its incredible range of flavours. We wanted to create icons that highlight this wide range, whilst making it easy for first time user to access and discern from each other. We decided to create origami shapes to represent each flavour.
Crisp Watermelon
Vanilla Medley
Rich Tobacco
Strawberry
Mixed Berry
Cucumber Mix
Iced Mango
Crisp Mint
Dark Cherry
PACKAGING
These distinctive origami shapes were also applied to the packaging.
Crisp Watermelon
Vanilla Medley
Rich Tobacco
Strawberry
Mixed Berry
Cucumber Mix
Iced Mango
Crisp Mint
Dark Cherry
VIDEO
We used these shapes as holding devices for the flavour names and combined them with a background made up of "visual shards" that helps to further inform the viewer about what flavour it is.
Flavour-based PRINT & ONLINE
Generic Print
Our task was to create a generic look that "celebrates the vast array of flavours" available from the Vuse brand in one, single image.
WEB
We used the website to slowly introduce Twisp users to the new products and look over a 1-month period.
SOCIAL Media
For social media we shifted the focus back onto highlighting the vast array of flavours available from Vuse. We created a visual grid for Instagram that connects all the flavours available into one, unified image.
We also created a variety of videos for Facebook & Twitter that focusses on showcasing the variety of different Vuse flavours.
Instagram page
Facebook page