The internet’s obsession with cats — cat memes, cat videos and cat photos — is something
that is hard to explain. It’s one of the few things about the internet that’s constant.
We decided that big cats would be a great theme for a campaign for client Safari Link,
a gateway for people looking for safari destinations in South Africa. We produced two ads
that managed to mash some of the internet’s favourite memes, including cats, Star Wars,
a famous gerbil and... cats.