The internet’s obsession with cats — cat memes, cat videos and cat photos — is something

that is hard to explain. It’s one of the few things about the internet that’s constant.

 

We decided that big cats would be a great theme for a campaign for client Safari Link,

a gateway for people looking for safari destinations in South Africa. We produced two ads

that managed to mash some of the internet’s favourite memes, including cats, Star Wars,

a famous gerbil and... cats.