GORDON'S DRY GIN
Gordon's Gin is a brand with almost 250 years of heritage. We were tasked to bring Gordon's into the 21st century, while keeping their heritage intact. We used the label and cap in place of the full bottle to leverage Gordon's recognisability and bring the pack shot into a contemporary space.
The liquid artwork was shot by South African artist Chris Slabber, creating appetite appeal and showing the mixability of Gordon's Gin.